PROJECT
HiiiWAV
CREATIVE
FIELDS
FIELDS
Branding, Motion
INTRO
HiiiWAV is a creative incubator focused on black artists-entrepreneurs
The mission is to help grow profitable, culturally rich, and socially impactful companies that create generational wealth and timeless music in the black community.
HiiiWAV is a creative incubator focused on black artists-entrepreneurs
The mission is to help grow profitable, culturally rich, and socially impactful companies that create generational wealth and timeless music in the black community.
CREATIVE STRATEGY
HiiiWAV's name and the visual world are inspired by the ideas brought forward in Kendrick Lamar's songHiiiPoWeR – rising above all the systemic barriers that limit the Black community. The 3 i's also represent heart, honor, and respect and speak to how we carry ourselves in the world.WAV symbolizing momentum, motion, reciprocity, and community. ".wav" is also a high-quality music file– symbolic of artist-entrepreneurs stepping up their experience engaging with us.
The logo and visual language speak to the idea of transcendence and rising above to energize and inspire others. HiiiWAV is a pathway forward to a new world that helps Black artist-entrepreneurs discover themselves, realize and reach their goals, they can elevate themselves and their communities.
HiiiWAV's name and the visual world are inspired by the ideas brought forward in Kendrick Lamar's songHiiiPoWeR – rising above all the systemic barriers that limit the Black community. The 3 i's also represent heart, honor, and respect and speak to how we carry ourselves in the world.WAV symbolizing momentum, motion, reciprocity, and community. ".wav" is also a high-quality music file– symbolic of artist-entrepreneurs stepping up their experience engaging with us.
The logo and visual language speak to the idea of transcendence and rising above to energize and inspire others. HiiiWAV is a pathway forward to a new world that helps Black artist-entrepreneurs discover themselves, realize and reach their goals, they can elevate themselves and their communities.
