DESCRIPTION
SCADpro x Lexus/Fox Theater 48-hr Design Challenge to refresh the Lexus window at the Fox Theater.
In this challenge, our team got the first place and Lexus will use our design to their window display.
In this challenge, our team got the first place and Lexus will use our design to their window display.
CREDIT
Abigail Bangura
Broly Su
Daniela Garcia
Broly Su
Daniela Garcia
LEXUS NEW LOOK
Target the even bolder and more aspirational Creative Visionaries. To appeal to the Creative Visionary’s desire for a brand to help them appear modern, youthful, and sophisticated, we’re using a highly flexible and bold application of color, copy, photography, and design elements.
Use the following slides to inspire you to leverage and activate this evolved Lexus visual expression, by building unified yet unique and impactful work.
Use the following slides to inspire you to leverage and activate this evolved Lexus visual expression, by building unified yet unique and impactful work.
CONCEPT
We wanted to show the "in control" idea, which can give the audiences feel they are taking in control when they see the window display design. To show the youthful and modern feeling, we want to use iridescent colors.
We abstracted the steering wheels to let the audience feel they are behind the wheels. In the middle of the display window, there's a TV playing a driving video, which could give the audience a feeling they are driving.
The lighting in the background changes consistently and its in-depth style creates an immersive feeling to the audience.
The whole design includes storytelling and instagramable features.
We abstracted the steering wheels to let the audience feel they are behind the wheels. In the middle of the display window, there's a TV playing a driving video, which could give the audience a feeling they are driving.
The lighting in the background changes consistently and its in-depth style creates an immersive feeling to the audience.
The whole design includes storytelling and instagramable features.
SKETCH
Hover your hands to interact with the display window, then the motion will come out
Scan the QR code to look through Lexus's various vehicle models
